Navigate the future of health with us as we celebrate the brilliant minds reshaping the landscape of women's wellness. Last week, I had the incredible honor of serving as a judge for the HITLAB x UVU World Cup Pitchday. Sitting alongside my esteemed colleague and partner, Stan Kachnowski, PhD, MBA, I witnessed firsthand the transformative power of digital health innovation.

The air was electric with a shared mission: to solve the complex health challenges women face after 35 with precision, technology, and empathy. As a judge, my role was to evaluate not just the "cool factor" of the tech, but how these breakthroughs actually land in the lives of real women: women who are ready to prioritize their vitality after years of caring for everyone else.

Stay informed as we spotlight five innovators from the HITLAB World Cup that are set to change the way we understand and manage our health.


1. Bobi Health: Redefining Maternal Safety (Grand Prize Winner)

Bobi Health took home the Grand Prize, and for a good reason. Their AI-powered pregnancy monitoring platform is a literal lifesaver. Maternal health, particularly the risk of preeclampsia, remains a critical area where innovation has lagged: until now.

Access to real-time risk flagging means that maternal care moves from reactive to proactive. By utilizing advanced algorithms to monitor data points throughout pregnancy, Bobi Health empowers women and their clinicians to intervene before a crisis occurs. For the woman over 35 navigating a "high-risk" pregnancy label, this technology offers something invaluable: peace of mind and data-driven safety.

2. BioTrillion: The "Medical Tricorder" in Your Pocket (Runner-Up)

Imagine tracking your internal biomarkers with nothing more than a standard smartphone camera. BioTrillion is making this a reality through AI-powered digital biomarkers that translate subtle visual signals into real-time health insights.

A woman in her 40s using a smartphone to record a health biomarker scan

Let technology simplify your health tracking. BioTrillion’s contactless approach opens the door to more accessible monitoring, helping women stay informed about meaningful shifts in health without adding more complexity to an already busy life.

3. thePause: Smarter Menopause Support (Runner-Up)

Hormonal transitions can feel confusing, isolating, and deeply disruptive. thePause is addressing that gap with an AI-driven digital platform designed to help women track symptoms, understand patterns, and navigate menopause with more clarity.

For women over 35 moving through perimenopause or menopause, this kind of guided support is powerful. Access to better symptom tracking and personalized insights can make it easier to advocate for yourself, spot trends sooner, and feel more in control of your hormonal health journey.

4. Proov: At-Home Hormone Insight That Meets You Where You Are

Proov is helping women bring hormone monitoring into everyday life with at-home testing paired with an AI-backed insight app. That combination gives women a more convenient way to track reproductive health markers and better understand what their bodies are communicating.

When hormones shift, informed action matters. Proov offers a practical bridge between curiosity and clarity, helping women gather valuable data they can use in conversations with trusted healthcare professionals.

5. Partum Health: Expanding Maternal Care Beyond the Traditional Model

Partum Health is building a maternal care platform that expands access to specialized care teams during pregnancy and postpartum. That matters because support should not stop at a single appointment or become harder to access during one of the most vulnerable seasons of a woman’s life.

Navigate maternal care with more confidence when the right experts are easier to reach. Partum Health reflects the kind of implementation-minded innovation that can improve outcomes while also making women feel seen, supported, and less alone.

Bonus Spotlight: Cern Corporation and the HITLAB Women's Health Tech Initiative Partner

Cern Corporation also deserves a special mention as a HITLAB Women's Health Tech Initiative partner. Their light therapy device for vaginal infections stands out as a valuable solution for our community, especially for women navigating recurring concerns that can be amplified by hormonal changes in midlife.

Their non-pharmacological approach offers a practical option that may help reduce repeated reliance on antibiotics or antifungals while supporting more targeted vaginal health care conversations.


The Bridge: Innovation vs. Implementation

As Stan Kachnowski, PhD, MBA often says, there is a significant gap between innovation and implementation.

The innovators we met at the HITLAB World Cup are providing the What: the data, the tools, and the advanced diagnostics. They are building the high-tech foundation. But as a Nurse Practitioner and your guide at Powerful Wellness, my focus is on the How.

How do you take a "high-risk" flag from BobiHealth and turn it into a daily stress-management routine? How do you use BioTrillion’s data to adjust your sleep? How do you use thePause or Proov insights to better understand hormonal patterns? This is where the bridge is built. Innovation gives us the numbers; the Powerful Wellness Collective gives you the life.


Implementation: The 5 Pillars of Power

At Powerful Wellness, we don't just look at one piece of the puzzle. We implement the data through our 5 Pillars of Lasting Wellness:

  1. Hormones: Navigating the transition of perimenopause and menopause with expert-led strategies.
  2. Metabolism: Using tools like our Metabolic Reset to boost efficiency and energy.
  3. Movement: Embracing an active lifestyle that supports muscle mass and bone density.
  4. Social Connection: Nurturing the community bonds that lower cortisol and improve longevity.
  5. Sleep: Optimizing the foundation of all vitality and repair.

Diverse women over 35 participating in a supportive group workout

Innovation is valuable, but it is only effective when it is implemented into your daily habits. You are the CEO of your health, and we provide the executive team to help you execute that vision.


Join the Powerful Wellness Collective

The future of women's health is vibrant, powerful, and data-driven. But it requires a guide to make that data actionable.

We are currently opening doors to the Powerful Wellness Collective. This is our high-touch, implementation-focused community where we take the latest health innovations and weave them into your personalized wellness plan.

Dr. Melissa Lockhart in a clinical setting representing expert wellness coaching

Find out fast if you’re a fit: we are limiting this intake to only 100 spots to ensure every woman receives the personalized support she deserves.

Get My Spot in the Collective Now

Innovation is the What. The Collective is the How. Let's build your vibrant future, together.


Disclaimer: The information provided in this blog post is for educational and informational purposes only and is not intended as medical advice. Always seek the advice of your physician or other qualified health provider with any questions you may have regarding a medical condition. Dr. Melissa Lockhart is a Nurse Practitioner; however, the use of this website does not establish a provider-patient relationship.

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